Ariat International Expands Fort Worth Operations, Creating 150 New Jobs
Fort Worth is getting a major economic boost as Ariat International saddles up for a significant expansion of its regional headquarters. The premium footwear and apparel company announced plans to invest over $8.9 million in the facility, creating 150 new jobs in a move backed by substantial state support.
The expansion, announced by Texas Governor Greg Abbott, comes with a $1.5 million grant from the Texas Enterprise Fund. It represents another win for Fort Worth’s growing reputation as a business-friendly destination, particularly for companies in the western and equestrian lifestyle sectors.
A Perfect Match for Cowtown
“Texas is the land of economic freedom and opportunity,” Governor Abbott stated in his announcement. “That’s why Texas is the No. 1 state in the nation for attracting new business investment and creating good-paying jobs. With Ariat’s $8.9 million expansion of their regional headquarters in Fort Worth, this significant investment brings 150 new jobs for hardworking Texans in North Texas and showcases the strength of our state’s economy.”
Ariat, known for its innovative western boots, equestrian footwear, and apparel, seems tailor-made for Fort Worth’s cultural identity. Robert Allen, President & CEO of the Fort Worth Economic Development Partnership, highlighted this natural fit: “We are happy to welcome Ariat International to an even deeper relationship with Fort Worth. As a leader in equestrian sports brand products, Ariat is the perfect match for Fort Worth,” he remarked.
Beth Cross, Co-founder and CEO of Ariat International, expressed the company’s commitment to the region. “Fort Worth and the State of Texas have been an incredible partner in Ariat’s growth, and we’re proud to expand our presence here with this investment,” Cross commented. “Creating 150 new jobs in the community is especially meaningful to us, and we’re committed to building opportunities that strengthen both Ariat and Fort Worth for the long term.”
Regional Impact Beyond Fort Worth
What does this expansion mean for North Texas as a whole? The ripple effects could extend well beyond Fort Worth’s city limits, according to state officials.
Texas Senator Tan Parker called the expansion “a tremendous win for Fort Worth and all of North Texas” in a statement. “This significant investment creates new jobs and opportunities, fuels our region’s growth, and underscores Texas’ standing as the best place in America to do business,” Parker added.
The senator highlighted the importance of such partnerships: “I am grateful for Ariat’s commitment to our dedicated workforce and the strong partnerships that drive economic prosperity, strengthen local communities, and build a brighter future across Senate District 12 and the Lone Star State.”
Fort Worth Mayor Mattie Parker welcomed the news with enthusiasm. “Fort Worth is proud to welcome Ariat International’s continued investment in our community,” the mayor said. “This expansion strengthens our city’s position as a hub for innovation, logistics, and world-class brands, while creating quality jobs and opportunities for our residents.”
Building on Texas Business Climate
The Ariat expansion adds to Texas’s streak of business recruitment and expansion wins. Governor Abbott’s office has consistently promoted the state’s business-friendly regulatory environment, absence of state income tax, and workforce quality as key factors driving economic development.
Still, the competitive landscape for business recruitment remains fierce nationwide, with many states offering increasingly generous incentives to attract corporate investment. The $1.5 million Texas Enterprise Fund grant signals the state’s willingness to put financial resources behind its recruitment efforts for projects promising significant job creation.
For Fort Worth specifically, landing Ariat’s expanded operations reinforces the city’s western heritage while building its modern economic portfolio. The city has been working to diversify beyond its traditional energy and defense sectors, with logistics, manufacturing, and consumer brands representing growth targets.
As Ariat settles deeper into Fort Worth’s business community, the expansion represents more than just 150 new jobs — it’s another stitch in the fabric of a city that continues to blend its cowboy roots with an increasingly diverse economic future.
