South Korean actor Kim Soo-hyun, star of the hit drama *Queen of Tears*, faces significant professional fallout amid controversy over his past relationship with actress Kim Sae-ron, resulting in numerous brand endorsement terminations and potential project disruptions.
The actor, who has delivered one of 2024’s most successful K-dramas with *Queen of Tears*, is currently experiencing widespread backlash affecting his career. According to Times Now News, nineteen brands associated with Kim have faced public pressure, leading to several contract terminations, including those with Jo Malone London and Cuckoo China.
At a recent press conference covered by The Economic Times, Kim addressed the allegations directly, stating, “I never dated [Kim Sae-ron] when she was a minor… I will take any criticism for that. But the things I haven’t done, I haven’t done. I want to clear my name.”
Despite the controversy, production of Kim’s upcoming Disney+ series *Knock Off* continues as scheduled. However, his international appearances have been affected, with The Korea Times reporting that his scheduled performance at the Kaohsiung Cherry Blossom Festival in Taiwan is now unlikely, potentially resulting in a penalty exceeding 1.3 billion won.
Kim’s management team has announced plans to pursue legal action against false accusations while continuing to support his ongoing projects. The actor maintains that his relationship with Kim Sae-ron began only after she reached adulthood, though public opinion remains divided on the matter.
The controversy’s impact extends beyond Kim’s immediate career, affecting various stakeholders in the entertainment industry and raising questions about accountability in South Korean entertainment. As legal proceedings continue, the industry watches closely to see how this situation might influence future projects and partnerships.