Hot chocolate has clinched the title of America’s favorite festive drink this holiday season, reigning supreme in 13 states according to a nationwide analysis of seasonal beverage preferences. The comforting classic dominated particularly in colder regions, where Americans apparently can’t resist the allure of a steaming cup of cocoa when temperatures drop.
The findings come from coffee experts at Coffeeness, who revealed their analysis of Google Trends data across all 50 states over the past 12 months. Their research captured search patterns through the previous Christmas season, offering a window into America’s holiday drinking habits.
America’s Holiday Spirit(s)
“‘Tis the season for indulgence, from Christmas cookies to making a meal out of a charcuterie chalet at a holiday party. And don’t forget about all the seasonal beverages to sip on this time of year, as you can’t really have festive merriment without them,” notes a holiday lifestyle feature highlighting the findings.
Hot on the heels of hot chocolate’s victory, apple cider and espresso martini tied for second place, each claiming the top spot in 11 states. The contrast couldn’t be more striking — one a wholesome family favorite, the other a caffeinated cocktail that keeps the party going. This split personality of America’s drinking preferences suggests we’re a nation divided between cozy traditions and festive revelry.
What about the rest of the country? French 75 and amaretto sour rounded out the rankings, each dominating in four states. These sophisticated cocktail choices hint at America’s evolving palate beyond the standard eggnog and mulled wine of holidays past.
Regional Tastes
But when all the data was tallied across state lines, hot chocolate emerged as the most searched holiday beverage overall. Perhaps it’s the universality of the drink — equally appealing to children and adults, and easily customized with everything from whipped cream and marshmallows to a splash of peppermint schnapps or bourbon for those seeking an adult version.
The methodology behind these findings offers a genuine glimpse into American preferences. Rather than relying on sales data or limited surveys, Coffeeness analyzed search patterns that captured what people were actively looking for during the height of holiday festivities. Their approach tracked genuine interest rather than just consumption.
Feeling thirsty yet? Whether you’re warming up with a mug of hot chocolate in a snow-covered northern state or mixing a sophisticated French 75 for a southern holiday gathering, America’s diverse drinking preferences show that holiday tradition comes in many forms — and many glasses.
