Monday, March 9, 2026

Texas Sues TV Giants Over Secret Smart TV Spying and Data Privacy

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Texas Attorney General Ken Paxton has launched a bombshell lawsuit against five major television manufacturers, accusing them of secretly recording what happens in millions of American living rooms without consent.

The lawsuit, filed on December 15, 2025, targets Sony, Samsung, LG, Hisense, and TCL for allegedly using Automated Content Recognition (ACR) technology to capture and transmit viewers’ watching habits and potentially sensitive information displayed on their screens. Two of the companies — Hisense and TCL Technology Group Corporation — are based in China, adding national security concerns to privacy worries, as investigators note China’s laws could compel them to share American data with their government.

Your TV Might Be Watching You

“Companies, especially those connected to the Chinese Communist Party, have no business illegally recording Americans’ devices inside their own homes,” Paxton said in a statement that highlighted his office’s concerns about foreign access to American consumer data.

What exactly is happening behind your screen? According to the lawsuit, ACR technology captures screenshots every 500 milliseconds — that’s twice per second — creating a continuous record of everything displayed on connected televisions. This data is then allegedly transmitted to the companies and used for targeted advertising purposes, all without clear consumer knowledge or consent.

The risks extend beyond just knowing what shows you’re binging. The technology can potentially capture sensitive information that might appear on screen, including passwords, banking details, and personal communications if they’re displayed during screen mirroring or certain applications. These companies aren’t just collecting the data — they’re reportedly selling it for profit.

Privacy Concerns Mount

This isn’t Paxton’s first confrontation with tech companies over privacy issues. His office has previously taken action against other technology giants, including a recent settlement with Google worth $1.375 billion over separate privacy concerns.

“This conduct is invasive, deceptive, and unlawful. The fundamental right to privacy will be protected in Texas because owning a television does not mean surrendering your personal information to Big Tech or foreign adversaries,” Paxton stated in relation to the current lawsuit.

The timing of the lawsuit coincides with growing national anxiety about data privacy and foreign access to American consumer information. Smart TVs have transformed from passive devices into sophisticated data collection points, often with minimal transparency about their capabilities.

Consumer advocates have long warned about the privacy implications of internet-connected televisions, but many users remain unaware of just how much information their devices might be collecting. Most modern smart TVs include privacy settings that can limit some data collection, though these are frequently buried in complex menus and enabled by default.

The lawsuit seeks to halt the alleged unauthorized data collection and impose penalties on the five manufacturers. Whether this case will prompt broader regulation of smart device surveillance remains to be seen, but it has already cast an unwelcome spotlight on the invisible data harvest happening in living rooms across America.

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