The Art of Quoting: How Journalists and Writers Navigate Attribution
The Rules of Quotation: More Complex Than You Might Think
When was the last time you really thought about quotation marks? Those little curved symbols might seem straightforward enough, but for journalists, academics, and professional writers, they’re the subject of elaborate rulebooks and heated stylistic debates.
Proper quotation isn’t just about accuracy — it’s about credibility. In an era where information flows freely and attribution can get murky, understanding when and how to use someone else’s exact words has become increasingly important for maintaining journalistic integrity and academic honesty.
“Every quote should be enclosed in double quotation marks to clearly distinguish it from the rest of the content,” according to best practices outlined by media professionals. This might seem obvious, but the rules get more nuanced from there.
When to Quote Directly
Not everything deserves quotation marks. So when should writers opt for direct quotes rather than paraphrasing?
Experts suggest direct quotation is most valuable “when the author’s exact wording is important, or when you feel that the author’s wording is clear and concise,” as noted in academic writing guides. This is particularly true for memorable phrases, eloquent explanations, or statements where precise wording carries significant weight.
In newsrooms, quotes serve another crucial purpose: they bring authenticity and human voices into reporting. A well-placed quote can transform a dry news article into a compelling story, providing readers with a direct connection to the people involved.
Formatting Matters
Length determines how quotes should be presented on the page. Different style guides have varying thresholds for when a quote should transition from inline to block format.
“MLA style considers a quote that takes up more than four lines of your document to be a block quote. For Chicago, the length is two lines. For APA, the length for block quotes is more than 40 words,” explains Montgomery College’s writing center.
In press releases and journalistic writing, quotes longer than three lines are typically formatted as block quotes, with the entire passage indented for visual separation. This practice helps readers distinguish between the writer’s words and those being quoted.
That said, journalists often prefer to break up lengthy quotes with attribution in between — a technique that maintains readability while still honoring the speaker’s precise language.
Punctuation Peculiarities
Where exactly do those commas and periods go? In American English, the rule is clear but counterintuitive to many: “Full stops (points), commas, question marks and exclamation marks always go inside the quotes,” as The News Manual states.
And what about quotes within quotes? That’s when single quotation marks come into play. For instance: She said, “The witness told me ‘I didn’t see anything unusual’ before leaving the scene.”
Medical and scientific writing follows its own conventions. In AMA style, “the superscript appears after the quotation mark” when citing sources, according to CUNY Medical School’s guidelines. This seemingly minor detail reflects the precision expected in scientific communication.
The Paragraph Rule Few Remember
Here’s a quotation rule that even experienced writers sometimes forget: you should always start a new paragraph for a direct quote. But what happens when a quote spans multiple paragraphs?
“If you have started a quote and continue to quote in the next paragraph, you do not need to close the quotes before going on to the next [paragraph], though you should start the new paragraph with inverted commas,” explains the journalism handbook.
This creates the unusual situation where an opening quotation mark appears without a corresponding closing mark at the end of a paragraph — a formatting quirk that’s perfectly correct but often trips up novice writers.
Beyond Direct Quotes
Sometimes, the better option isn’t quoting at all. Summarizing condenses main ideas broadly, while paraphrasing restates specific points more concisely in your own words. Both require attribution but no quotation marks.
When making minor adjustments to quotes for grammatical flow, writers can use ellipses to indicate omissions or brackets to show insertions. But these tools should be used sparingly and never in ways that alter the quote’s original meaning.
“Quotes are most useful in situations when the author’s exact wording is important,” but they’re just one tool in a writer’s attribution toolkit. The art of knowing when to quote directly — and when to paraphrase instead — remains one of the subtle skills that separates great journalists from merely good ones.

